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Process & Pricing
Brand Strategy. Steve Poppe, Founder.
Campaigns come and go, a powerful brand idea is indelible.
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Page 198
Marketing
Coke or GM?
Steve Poppe
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July 6, 2007
0
Marketing
The world’s most expensive dye job.
Steve Poppe
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July 5, 2007
0
Marketing
The Summer of Love.
Steve Poppe
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July 3, 2007
0
Marketing
Love or infatuation?
Steve Poppe
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July 2, 2007
0
Marketing
Summer Sale.
Steve Poppe
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June 21, 2007
0
Marketing
Who Yahoo!?
Steve Poppe
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June 20, 2007
0
Marketing
Awards ads are the worst.
Steve Poppe
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June 19, 2007
0
Marketing
To pig or not to pig?
Steve Poppe
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June 18, 2007
0
Marketing
The Times vs. the Journal
Steve Poppe
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June 15, 2007
0
Marketing
Buy American
Steve Poppe
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June 14, 2007
0
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