Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

brand-babble

Name: Brand-Babble.
Uploaded: 2019-05-14T08:50:19-05:00
Channel: Steve Poppe
Description: David Ogilvy once said and I paraphrase, the advertising business is infected with people who have never sold a thing in their lives. Dude! To build on David's thought, the branding business suffers from what I call the brand-babble syndrome. Incessant use of words – coin of the realm, if you will -- that sound

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Brand Strategy

Brand-Babble.

Steve Poppe- May 14, 2019

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