Samsung – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

LG and Customer Satisfaction.

Marketing

LG and Customer Satisfaction.

Steve Poppe- August 31, 2017

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Google Glass Next Generation.

advertising technology

Google Glass Next Generation.

Steve Poppe- November 5, 2015

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iSpot is Tres Cool.

Marketing

iSpot is Tres Cool.

Steve Poppe- December 31, 2013

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Fighting Overdog Syndrome.

Brand Management

Fighting Overdog Syndrome.

Steve Poppe- May 22, 2013

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The Samsung Leash.

Marketing

The Samsung Leash.

Steve Poppe- September 19, 2012

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Brand Planning

Image Goals and Brand Plans.

Steve Poppe- August 31, 2011

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