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United Technologies and Dick Kerr. Advertising

United Technologies and Dick Kerr.

Steve Poppe-
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Cognitive IBM and Ogilvy. Marketing

Cognitive IBM and Ogilvy.

Steve Poppe-
0
Weighing in on Dove. Advertising

Weighing in on Dove.

Steve Poppe-
0
A Creative Tipping Point. Marketing

A Creative Tipping Point.

Steve Poppe-
0
The problem with marketing videos. Brand Strategy

The problem with marketing videos.

Steve Poppe-
0
Education is the best software. Marketing

Education is the best software.

Steve Poppe-
0
IBM’s Unclean Idea. Brand Planning

IBM’s Unclean Idea.

Steve Poppe-
0
Advertising and the commodity slurry. Advertising

Advertising and the commodity slurry.

Steve Poppe-
0
Can save lives but not an idea. Brand Strategy

Can save lives but not an idea.

Steve Poppe-
0
Targeting is passé. Social Marketing

Targeting is passé.

Steve Poppe-
0
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