Name: Master and Commandee.
Uploaded: 2015-09-30T08:00:39-05:00
Channel: Steve Poppe
Description: Last night at Google Firestarters, Chet Gulland, head of strategy at Droga5 NY, mentioned “1 idea, 50 briefs.” For another Droga brand he spoke of 30 briefs. (The topic of the event, as you might imagine, was the brief.) The brief is what keeps agency planning departments in business. Each project should have a brief.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

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Master and Commandee.

Steve Poppe- September 30, 2015

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Daily Archives: September 30, 2015

Master and Commandee.