under armour – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Under Armour’s Lost Opportunity.

Brand Planning

Under Armour’s Lost Opportunity.

Steve Poppe- January 29, 2020

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A Suggested Coke Fix.

Coke marketing

A Suggested Coke Fix.

Steve Poppe- May 8, 2013

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Feets Don’t Fail Under Armour Now.

Marketing

Feets Don’t Fail Under Armour Now.

Steve Poppe- August 9, 2011

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Under Armour. I wick. I mean, I will.

Brand Strategy

Under Armour. I wick. I mean, I will.

Steve Poppe- September 1, 2010

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Running barefoot.

Marketing

Running barefoot.

Steve Poppe- January 15, 2009

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Marketing

Just Do All.

Steve Poppe- April 2, 2007

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