Name: Strategy Must Be Interesting.
Uploaded: 2020-12-15T09:21:00-05:00
Channel: Steve Poppe
Description: The foundation of What’s The Idea?, the eponymous brand consultancy attached to this blog is strategy. It is about a particular framework that organizes product, experience and messaging. Brand strategy is binary. You are either off or on. The fuel for brand strategy here at What’s The Idea? is “proof.” Or evidence. Proof is tangible.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Brand Strategy

Strategy Must Be Interesting.

Steve Poppe- December 15, 2020

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Tag: proof in strategy

Strategy Must Be Interesting.