old spice – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

So What Does Axe Smell Like?

Marketing

So What Does Axe Smell Like?

Steve Poppe- January 9, 2012

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Branding: Scorch, drone or look ‘em in the eye.

Advertising

Branding: Scorch, drone or look ‘em in the eye.

Steve Poppe- September 16, 2011

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“Honey. Wash With This.”

Marketing

“Honey. Wash With This.”

Steve Poppe- July 16, 2010

0

Body Wash Category Lacks Leadership.

Marketing

Body Wash Category Lacks Leadership.

Steve Poppe- September 8, 2009

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