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Process & Pricing
Brand Strategy. Steve Poppe, Founder.
Campaigns come and go, a powerful brand idea is indelible.
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Naming
Tag: naming
Brand Strategy
Brand Naming is Critical.
Steve Poppe
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April 15, 2025
0
Brand Strategy
The First Step of Branding.
Steve Poppe
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October 23, 2023
0
naming
Naming Brands Is Hard.
Steve Poppe
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August 31, 2022
0
Brand Strategy
Jeep Grand Cherokee Brand Controversy.
Steve Poppe
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February 26, 2021
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naming
Naming.
Steve Poppe
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October 19, 2020
0
naming
A Brand by Any Other Name Is Not a…
Steve Poppe
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July 7, 2020
0
Marketing
Google Announces a Poorly Chosen Brand Name.
Steve Poppe
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April 29, 2020
0
Marketing
Earth Fare.
Steve Poppe
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April 10, 2020
0
Marketing
Brand Names.
Steve Poppe
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January 13, 2020
0
Brand Strategy
Entenmann’s and Bimbo.
Steve Poppe
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October 30, 2019
0
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