kraft foods – Brand Strategy. Steve Poppe, Founder.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Coke is Fishing where the Fish Are.

Marketing

Coke is Fishing where the Fish Are.

Steve Poppe- September 4, 2008

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I’ll tell you what’s in a name.

Marketing

I’ll tell you what’s in a name.

Steve Poppe- May 28, 2008

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