Name: Generational Sales and Brand Strategy.
Uploaded: 2024-01-10T11:12:15-05:00
Channel: Steve Poppe
Description: Per their own in-house research team, ad agency EP+Co learned that 84% of furniture buyers experience regrets, an interesting and actionable insight. EP+Co client Havertys Furniture, initiated a “Regret-free Guarantee” that fits that insight like a glove. It’s a strong, committed move. And it supports the existing tagline “We Furnish Happiness.” It is however,

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Brand Strategy

Generational Sales and Brand Strategy.

Steve Poppe- January 10, 2024

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Tag: havertys

Generational Sales and Brand Strategy.