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The YouTube Music Brand. Marketing

The YouTube Music Brand.

Steve Poppe-
0
The Flavors of Brand Strategy. Marketing

The Flavors of Brand Strategy.

Steve Poppe-
0
Zaxby’s and the Fruit Cocktail Effect. Marketing

Zaxby’s and the Fruit Cocktail Effect.

Steve Poppe-
0
Product Naming Fail. Marketing

Product Naming Fail.

Steve Poppe-
0
Brand Debt. Account Planning

Brand Debt.

Steve Poppe-
0
Value-Loading. Marketing

Value-Loading.

Steve Poppe-
0
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