Name: Doritos Entertaining Superb0wl Spot.
Uploaded: 2020-02-03T10:00:04-05:00
Channel: Steve Poppe
Description: In advertising entertainment is a strategy but it’s not a brand strategy. Entertainment is always a tactic. But unless tied to a strategy it’s wasteful. The hands down winner at my Superb0wl party last night was the Sam Elliot/Lil Nas X Doritos ad. When I saw it coming I shushed the room and everyone watched.

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Brand Strategy

Doritos Entertaining Superb0wl Spot.

Steve Poppe- February 3, 2020

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Tag: entertainment in advertising

Doritos Entertaining Superb0wl Spot.