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Process & Pricing
Brand Strategy. Steve Poppe, Founder.
Campaigns come and go, a powerful brand idea is indelible.
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Claim and proof
Tag: claim and proof
Marketing
Branding is Tangible.
Steve Poppe
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September 18, 2017
0
Marketing
Proof. Or Bluff and Bluster.
Steve Poppe
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September 6, 2017
0
Marketing
Promise or Claim?
Steve Poppe
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June 5, 2017
0
Marketing
More Proof. Less Claim.
Steve Poppe
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May 26, 2017
0
Marketing
Salesforce Ad Ouch (Like “fail” but different.)
Steve Poppe
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May 4, 2017
0
Marketing
Stories Are The Air of Brand Planning.
Steve Poppe
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April 11, 2017
0
Marketing
Two Brand Claims.
Steve Poppe
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March 29, 2017
0
Marketing
Proof. The Foundation of Brand Strategy.
Steve Poppe
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March 24, 2017
0
Marketing
What Sets My “Brand-ar” Off.
Steve Poppe
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January 25, 2017
0
Marketing
The Ironic Hyundai Genesis.
Steve Poppe
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December 22, 2016
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