Home Authors Posts by Steve Poppe

Steve Poppe

3132 POSTS 6 COMMENTS
https://www.whatstheidea.com
Thoughts on Brand Claims and Taglines. Marketing

Thoughts on Brand Claims and Taglines.

Steve Poppe-
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Brand Flotsam. Brand Strategy

Brand Flotsam.

Steve Poppe-
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Rebranding. And Brand Planks. Brand Strategy

Rebranding. And Brand Planks.

Steve Poppe-
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Brand Strategy Targeting. Brand Strategy

Brand Strategy Targeting.

Steve Poppe-
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Stop Fiddling Nero. Brand Strategy

Stop Fiddling Nero.

Steve Poppe-
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A Tale of Three Strategies. Brand Strategy

A Tale of Three Strategies.

Steve Poppe-
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Localize It! Trends

Localize It!

Steve Poppe-
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Is-Does In The House. Marketing

Is-Does In The House.

Steve Poppe-
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Search and Stick-to-itiveness. Brand Strategy

Search and Stick-to-itiveness.

Steve Poppe-
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Dunkin’ Cover. (As in, duck and cover.) Brand Strategy

Dunkin’ Cover. (As in, duck and cover.)

Steve Poppe-
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