<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet type='text/xsl' href='https://whatstheidea.com/wp-content/plugins/google-sitemap-generator/sitemap.xsl'?><!-- sitemap-generator-url='http://www.arnebrachhold.de' sitemap-generator-version='4.1.23' -->
<!-- generated-on='April 16, 2026 12:42 PM' -->
<urlset xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd' xmlns='http://www.sitemaps.org/schemas/sitemap/0.9'>	<url>
		<loc>https://whatstheidea.com/marketing/imposter-syndrome-in-brand-planning</loc>
		<lastmod>2022-10-24T15:20:35+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/marketing-coach</loc>
		<lastmod>2022-10-27T15:14:25+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/framework-makes-the-dream-work</loc>
		<lastmod>2022-11-02T14:37:13+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/shell-life-of-brand-strategy</loc>
		<lastmod>2022-11-14T15:20:07+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/nonbinary-selling</loc>
		<lastmod>2022-11-10T15:22:18+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/believability-vs-recognition</loc>
		<lastmod>2022-11-14T15:04:36+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/long-brief-short-brief</loc>
		<lastmod>2022-11-29T15:57:55+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/advertising-versus-branding</loc>
		<lastmod>2022-11-30T15:37:55+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/experience-the-forgotten-branding-tool</loc>
		<lastmod>2022-12-05T16:43:02+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-proof-planks-and-interdependence</loc>
		<lastmod>2022-12-07T16:18:22+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/re-massification</loc>
		<lastmod>2022-12-09T15:22:55+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/finitie-osity</loc>
		<lastmod>2022-12-12T15:57:02+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-value-triad</loc>
		<lastmod>2022-12-13T16:08:57+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/startups-and-pent-up-demand</loc>
		<lastmod>2022-12-14T17:04:57+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/smarten-up</loc>
		<lastmod>2022-12-16T15:17:25+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-framework-2</loc>
		<lastmod>2023-01-03T15:58:51+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/innovation-is-a-gift</loc>
		<lastmod>2023-01-16T15:14:47+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/selling-in-30-seconds-or-less</loc>
		<lastmod>2023-01-18T14:56:07+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/the-brand-planners-conundrum</loc>
		<lastmod>2023-01-19T17:19:20+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/singularize-the-solution</loc>
		<lastmod>2023-01-23T15:30:22+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/key-brand-indicators</loc>
		<lastmod>2023-01-26T16:13:56+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/marko-babble-revisited</loc>
		<lastmod>2023-01-30T16:14:18+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/follow-the-money</loc>
		<lastmod>2023-01-31T17:28:35+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/proof-or-poof</loc>
		<lastmod>2023-02-03T18:44:47+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/working-with-creatives</loc>
		<lastmod>2023-02-06T17:17:43+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/things-we-remember-10</loc>
		<lastmod>2023-02-07T14:46:44+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/aadvantage-not</loc>
		<lastmod>2023-02-15T15:21:05+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/creativity-and-brand-strategy</loc>
		<lastmod>2023-02-20T14:49:08+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/a-little-stand-up</loc>
		<lastmod>2023-03-10T15:45:22+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/chicken-or-egg</loc>
		<lastmod>2023-03-13T19:53:56+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/bennies</loc>
		<lastmod>2023-03-14T15:18:16+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/benefit-shoveling-2</loc>
		<lastmod>2023-03-15T15:15:09+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-positive</loc>
		<lastmod>2023-03-22T14:26:03+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-as-science</loc>
		<lastmod>2023-03-28T15:49:36+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/jeweler-or-speweler</loc>
		<lastmod>2023-04-03T14:35:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/callous-is-the-new-black</loc>
		<lastmod>2023-04-07T15:30:46+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/people-places-and-practices</loc>
		<lastmod>2023-04-24T14:45:01+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/a-marketing-conundrum</loc>
		<lastmod>2023-04-25T13:49:01+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/does-not-impute</loc>
		<lastmod>2023-04-26T15:17:58+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/i-am-the-brand-strategy</loc>
		<lastmod>2023-05-02T14:57:46+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/we-are-brand-builders-not-gallerists</loc>
		<lastmod>2023-05-03T14:36:35+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-claim-and-the-boil-down</loc>
		<lastmod>2023-05-08T15:18:11+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/oppo-culture</loc>
		<lastmod>2023-05-11T14:17:48+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/boil-down</loc>
		<lastmod>2023-05-12T13:47:59+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/testing-and-brand-strategy</loc>
		<lastmod>2023-05-26T14:54:46+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/where-the-real-money-is-in-branding</loc>
		<lastmod>2023-05-22T14:31:01+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/client-direction-no-thanks</loc>
		<lastmod>2023-05-23T15:00:45+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/you-dont-know-what-you-dont-know</loc>
		<lastmod>2023-05-26T15:29:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/nowhere-land</loc>
		<lastmod>2023-05-31T14:24:26+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/influencers-and-smes</loc>
		<lastmod>2023-06-12T14:31:39+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/benefit-shoveling-3</loc>
		<lastmod>2023-06-14T15:20:34+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/im-still-cormac-in</loc>
		<lastmod>2023-06-29T16:14:16+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/esg-and-brand-strategy</loc>
		<lastmod>2023-06-30T15:17:48+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/strategy-or-brand-strategy-hmmm</loc>
		<lastmod>2023-07-06T14:46:21+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/too-much-to-chew</loc>
		<lastmod>2023-07-31T15:02:26+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/swimming-with-the-tide</loc>
		<lastmod>2023-08-04T15:06:15+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/clicks-dont-make-the-baby</loc>
		<lastmod>2023-08-08T14:03:10+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/proof-or-truth</loc>
		<lastmod>2023-08-23T15:56:36+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/all-promise-no-proof</loc>
		<lastmod>2023-08-25T14:34:29+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/tell-me-about-your-advertising</loc>
		<lastmod>2023-08-30T14:40:27+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/pandering-palaver</loc>
		<lastmod>2023-08-31T14:28:31+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/dont-speak-in-branding-tongues</loc>
		<lastmod>2023-09-08T14:22:11+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/a-powerful-brand-idea-is</loc>
		<lastmod>2023-09-26T18:12:16+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/persuasion-and-benefit-shoveling</loc>
		<lastmod>2023-10-02T15:13:51+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/benefit-shoveling-or-culture-shoveling</loc>
		<lastmod>2023-10-05T15:09:05+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/follow-das-money</loc>
		<lastmod>2023-10-12T14:38:19+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/the-first-step-of-branding</loc>
		<lastmod>2023-10-23T14:27:27+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/global-brand-strategy-firms-i-mean-no-disrespect</loc>
		<lastmod>2023-10-26T15:51:41+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-framework-3</loc>
		<lastmod>2023-11-14T15:51:06+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/were-here-2</loc>
		<lastmod>2023-11-10T14:50:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/nikes-just-do-it-is-not-a-brand-strategy</loc>
		<lastmod>2023-11-14T17:13:11+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-freebee</loc>
		<lastmod>2023-12-04T15:12:53+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/to-big-or-not-to-big</loc>
		<lastmod>2023-12-19T15:40:54+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brandsplaining</loc>
		<lastmod>2023-12-28T17:23:21+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/machine-content</loc>
		<lastmod>2023-12-29T19:25:24+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/chipotle-and-proof</loc>
		<lastmod>2024-01-02T17:08:03+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/big-ass-focus</loc>
		<lastmod>2024-01-03T15:42:34+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/generational-sales-and-brand-strategy</loc>
		<lastmod>2024-01-10T16:17:09+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/ubs-and-craft</loc>
		<lastmod>2024-01-26T15:35:08+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/symbolic-value-and-real-value</loc>
		<lastmod>2024-01-29T16:07:18+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/everything-is-a-brand</loc>
		<lastmod>2024-01-30T16:24:26+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/under-complicate-your-brand-strategy</loc>
		<lastmod>2024-01-31T15:52:26+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/personal-branding-is-fools-errand</loc>
		<lastmod>2024-02-21T16:35:30+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/targets-and-insights</loc>
		<lastmod>2024-04-01T13:45:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/simple-is-as-simple-does-2</loc>
		<lastmod>2024-04-10T14:49:29+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/why-three-proof-planks</loc>
		<lastmod>2024-04-11T15:16:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-interviews</loc>
		<lastmod>2024-04-30T16:10:16+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/language</loc>
		<lastmod>2024-05-17T15:37:50+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/purposeful-marketing-is-an-oxymoron</loc>
		<lastmod>2024-06-03T13:15:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/truth-and-proof-in-branding</loc>
		<lastmod>2024-06-05T13:32:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/a-brand-strategy-pitch-gone-right</loc>
		<lastmod>2024-06-13T14:44:20+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/the-is</loc>
		<lastmod>2024-06-19T13:31:50+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/ive-got-a-question</loc>
		<lastmod>2024-07-02T12:06:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/wage-war-on-cliches</loc>
		<lastmod>2024-07-23T14:56:25+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/reinvention</loc>
		<lastmod>2024-07-25T12:00:58+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/frame-the-work</loc>
		<lastmod>2024-08-13T15:22:36+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/observe-interpret-and-imagine</loc>
		<lastmod>2024-08-23T14:33:54+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/perspicuity</loc>
		<lastmod>2024-09-06T14:25:17+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/cobblers-children</loc>
		<lastmod>2024-11-07T15:18:00+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/cobblers-children-part-2</loc>
		<lastmod>2024-11-11T16:05:39+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-regret</loc>
		<lastmod>2024-12-15T15:32:35+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-planning-effluvia</loc>
		<lastmod>2025-01-08T20:23:43+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-exercise-the-claim</loc>
		<lastmod>2025-01-15T16:43:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/for-profit-altruism</loc>
		<lastmod>2025-01-27T18:03:03+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/deeds-comms-and-gun-control</loc>
		<lastmod>2025-03-25T13:45:41+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/ingles-market-tagline</loc>
		<lastmod>2025-03-26T15:17:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/what-brand-planners-have-in-common</loc>
		<lastmod>2025-03-27T15:06:45+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/by-the-pound-or-buy-the-pound</loc>
		<lastmod>2025-04-03T16:09:07+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/naming-brand-is-existential</loc>
		<lastmod>2025-04-29T14:07:14+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/starbucks-new-dress-code</loc>
		<lastmod>2025-04-16T15:18:33+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/a-strategic-welcome-to-burger-king</loc>
		<lastmod>2025-04-21T15:18:32+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/little-q-large-a</loc>
		<lastmod>2025-04-28T14:26:30+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/poster-pasters-and-posers</loc>
		<lastmod>2025-04-29T14:28:47+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-stalker</loc>
		<lastmod>2025-05-21T13:37:04+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-planning-framework</loc>
		<lastmod>2025-05-29T14:24:37+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/claim-proof-and-kandee-johnson</loc>
		<lastmod>2025-06-08T14:36:22+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/common-brand-values</loc>
		<lastmod>2025-06-23T13:20:14+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/hellmanns-haters-campaign</loc>
		<lastmod>2025-07-24T16:07:05+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/organized-proof-and-the-c-suite</loc>
		<lastmod>2025-08-04T15:18:06+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/proof-and-drama</loc>
		<lastmod>2025-08-24T14:51:13+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/talk-about-it-or-be-about-it</loc>
		<lastmod>2025-08-29T15:49:43+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/legally-addictive-foods</loc>
		<lastmod>2025-09-07T15:40:51+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/intentional-brands</loc>
		<lastmod>2025-09-11T13:32:29+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/ad-whistles</loc>
		<lastmod>2025-10-14T23:08:38+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/the-idea-to-have-an-idea</loc>
		<lastmod>2025-10-30T20:17:38+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/truth-in-life-liberty-and-the-pursuit-of-brand-happiness</loc>
		<lastmod>2025-12-08T15:52:10+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-strategy-presentations</loc>
		<lastmod>2025-12-27T17:24:49+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/tool-or-not-a-tool</loc>
		<lastmod>2026-01-08T16:55:34+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/brand-discovery-interview-hack</loc>
		<lastmod>2026-01-27T15:21:27+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/full-stack-branding</loc>
		<lastmod>2026-03-17T16:47:26+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/tactical-measures</loc>
		<lastmod>2026-03-23T15:35:44+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/what-is-the-idea</loc>
		<lastmod>2026-04-08T13:18:47+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
	<url>
		<loc>https://whatstheidea.com/marketing/people-not-product</loc>
		<lastmod>2026-04-11T13:12:05+00:00</lastmod>
		<changefreq>monthly</changefreq>
		<priority>0.2</priority>
	</url>
</urlset><!-- Request ID: 92f544326ed42274637d5a34662114d8; Queries for sitemap: 4; Total queries: 40; Seconds: 0.14; Memory for sitemap: 1KB; Total memory: 12MB -->
