Gordon Ramsey, of TV’s Hell’s Kitchen, may have a nasty streak but he’s doing a nice little reclamation project in my home town of Babylon, NY this week. He is filming an episode for Fox in which he brings a restaurant back from the brink.
If I knew how to load pictures on my blog I’d put up a camera phone shot of Gordon and my son. Hopefully, I wouldn’t get sued. Certainly my son can’t sue, he signed a waiver — as did the rest of the school kids and teachers. Why? Because as part of the episode Gordon threw a picnic on the football field and should any of the kids or teachers likenesses be aired, the network needs signed releases.
As an added bonus, the school band was asked to perform at the picnic. However, at the 11th hour the band had to go back to school and learn a new song, because the initial song they had prepared and practiced was “rights protected.” (Something from the Beatles catalog, I wonder?) Off they went to find a song that was royalty-free. They didn’t have much time to practice, the new song just “okay,” and their collective 15 minutes of fame tarnished. When will this madness stop?
Jesus! MySpace already owns the “middle” of the social networking space now they want to add professional news content? They would be better off adding a channel called people’s news, where regular people report what they see, a la, “there’s a traffic accident on Route 80.” Or, “there’s a hold-up underway in the 7-11 in Bumpus Mills.
Poor Gap. They have been taking so much heat lately in the press for lack of vision and leadership and for being out of touch with today’s consumer. That said, Gap is a strong American brand that over the years has had some great advertising and should be able to make a come back.
That comeback started today.
Gap ran a wonderful spread ad today in the New York Times showing 4 young ladies in various states of drape. Draped baggy shirts, draped and tucked hair, rumpled khaki pants pulled up, pulled down. We are made privy to wonderfully sexy silhouettes thanks to exceptional art direction. The cropping of the models on the page, their poses and the color – a khaki patina that is so, well, khaki.
Huge breasts are not a distraction, no booty pictures, just semi- androgynous, tough but confident women wearing “the boyfriend” trouser. Even the headline and product name tell a story. Mark my words, these babies (the pants) and accompanying white shirts are going to fly off the shelves. I can wait for the TV.