Two big ideas.
January 28, 2008 in Marketing by Steve Poppe | 0 Comments
The Root is a new online magazine targeting African Americans, underwritten by The Washington Post. Its editor-in-chief is Henry Louis Gates, Jr. a writer and Harvard professor . The managing editor is Lynette Clemetson and contributing writers will include Malcolm Gladwell and William Julius Wilson. Donald E. Graham, CEO of the Washington Post and son of Katharine Graham, is its CEO and looks to be putting some serious financial support behind it. With Senator Barack Obama running for president, now may be the perfect time for The Root’s launch.
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Tags: barak obama, donald e. graham, katharine graham, lynette clemetson, malcolm gladwell, the root, the washington post, whats the idea, william julius wilson
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