You’ve seen Twitter personalities with an inordinate number of follower. Or those with 100,000 tweets. Are these serious and effective business people or subject matter experts? Often, no. They are all about creating churn on Twitter. And if they do it on Twitter they’re apt to do so on Facebook as well.
When I see these people, unless they are Kardashian, I know they’re in the business of social media; trying to make a living selling their social media expertise. Twitter is best when it’s not overtly commercial. When the important stuff floats to the top. Not when the important stuff is buried under a bunch of promotional blather. Once something good is under the fold, it’s pretty much gone.
We need to do a better job of filtering out the Twitter blather from our feeds. I plan on removing some Tweeps beginning today. I love Twitter. I follow smart business people, strategists and thinkers. When I hide them among the weeds, it’s a problem.
October 17, 2017 in Marketing
Mitch McConnell recently accused President Donald Trump of “excessive expectations” with regard to the speed at which democracy moves. As a brand planner I kind of like excessive expectations. The right brand strategy can snowball into many more business accomplishments than most marketing directors would ever agree to. I like to load up on business […]
If I say Las Vegas shooting you know what I mean. If I type “Las Vegas sh..” into Google, it auto defaults. In 5 years if I say Mandalay Bay Resort and Casino are you likely to think of the same carnage? Hopefully not. The words “nine one one” have a very different meaning than […]
October 13, 2017 in Marketing
The two fundamental components of strategic marketing are the brand plan and the marketing plan. Most companies have a marketing plan. They also have brands. Not always to they have both. The marketing plan is viewed through a lens of “making money,” as it should be. Each tactic, event or channel strategy is gauged by […]
October 12, 2017 in Marketing
The Boy Scouts of America are getting ready to allow girls as members. Bravo. Or should say Brava? Legislating inclusion is very American. If girls want to join the Boy Scouts and their parents agree, go for it. Jealousy, bullying, sexual harassment and other injustices are going to happen regardless of age, dominion or organization. […]
October 11, 2017 in Marketing
I first heard of Masayoshi Son, head of international conglomerate Softbank, in 2,000 when he purchased Ziff Davis. Since then he has been quite busy. His new big care-abouts are Artificial Intelligence and Robots. He has always been cutting edge – some hits, some misses – but the man is paying attention. And the man […]
October 10, 2017 in Marketing
More and more, technology startups are being purchased by multinationals to help large ships chug into the future. Owners in hot categories like self-driving cars, streaming video and alternative energy are cashing in daily as billion dollar companies purchase their intellectual property. It’s a tech thing. The purchased companies are small, 8-15 people, so prices […]
October 9, 2017 in Marketing
If you say it be it. If you say it prove it. If you say it do it. Branding words to live by. Every brand needs a claim or promise. The power and relevance of the promise is why companies invest in a brand strategist. Sadly, many brand promises are simple ad taglines. The one […]