If you were to weigh all of the editorial that has been written about the Internet – the most exciting, disruptive communications platform ever created – I bet 75% of that edit would be about how it is tearing the stomach out of "old school" media ventures. Skype is killing telephone company landline revenue. Peer-to-peer music services have killed CD sales. Craigslist has halved newspaper classified revenue. Email has us on the verge of a 4-day postal service. Need I go on?
Not enough has been written about the money making side of the Internet…and that’s because there’s not a lot of that going on. If Web 1.0 was about ubiquity and connectivity and Web 2.0 is/was about usability, search and community, then Web (dare I type it) 3.0 is about revenue.
What is going on at the Enterprise 2.0 Conference this week in Boston is all about revenue. Not about selling widgets or hard and soft goods but about how to make companies more efficient. The real breakthrough after companies are more efficient will be innovation. Innovation the likes of which we have never before seen. We will cure cancer, solve the energy crisis and even morph into a more peaceful planet when we create “social business design” solutions for our planet. (Thanks Dachis Corporation.) Oh yeah, it will create lots of money for corporations, too.
August 16, 2018 in Marketing
Ten percent more US citizens died of drug overdoses last year than did the year before. Drug manufacturers in the opioid and Fentanyl businesses are making money. I’m planning on swimming in the Maggie Fischer Cross Bay Swim next summer. It’s 5.25 miles and starts at slack tide — just before incoming tide. Were a […]
August 9, 2018 in Marketing
Marketing is about crowd building. Have you ever walked in a city, seen a long line of people and wondered what they are waiting for? Or seen 20 people on the street staring into a store window at a TV? Crowds have a gravitational pull. When searching YouTube for an unfamiliar music artist, do you […]
August 8, 2018 in Marketing
The New York Times reported today that the top social media platforms are either flat or declining in users. For the first time in its young life Snap is down daily active users — 3 million this quarter compared to same qtr. last year. This news causes bosses to call marketing brainstorm sessions about adding […]
August 7, 2018 in Marketing
I’m not much of a cook but I’m certainly a student. What’s The Idea? uses a number of cooking metaphors in its daily operation. Many of the tenets of good cooking are also valuable in brand strategy. One such tenet is “Don’t use too many ingredients.” The more ingredients used, the more likely the main […]
August 3, 2018 in Marketing
Starbucks idea to deliver coffee (in China) is a bad one. I’m no economist but adding overhead to the business by way of delivery personnel, equipment, insurance (ish), and degradation of product (e.g., cold coffee) is a lose-lose. But more importantly, if you make the coffee and tea more available during different dayparts in an […]
August 2, 2018 in Marketing
This morning’s news included a piece on Conde Nast shuttering 3 big magazine properties. The company lost in excess of $120M last year keeping print properties churning. Magazines have been under web attack for over a decade. Magazines aren’t in the readership business, they’re in the entertainment and enlightenment business. As audio and video production […]
August 1, 2018 in Marketing
I was doing a little web research on a company yesterday and started looking for signs of a brand strategy on the “About” page. Atop the About page sat this quote. “Customers are the most important people in any business.” Many would find it hard to disagree with the statement. When writing market plans I […]