When was the last time you actually typed dub dub dub yahoo.com on your keyboard? Thought so. How about thumbed those keys on your mobile? Thought so. Yahoo needs a big shot in the ass. A story to break. A reason to visit. Now that it’s football season, I actually do spend some time on the Yahoo — on the Fantasy Football site. And I love their streaming Fantasy Football Live program Sunday mornings – but even that has been dinged by some silly heavy handed gimmicks called Daily Fantasy Price, moving them into the gambling business. But at least it’s a try. It’s something. As for the rest of Yahoo: “ugotz.” An Italian idiomatic phrase meaning nothing.
It’s hard to innovate when you don’t innovate. It’s hard to create best in class web content (which is just content now) when you don’t innovate. It seems that Yahoo if just putting its toys in a vessel and shaking them up. It needs new toys. Yahoo needs to make news by making interesting new technology than becomes content. Look at the home page. What do you see? I see the ’90s.