unilver

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If you get a chance today, please click on over to WSJ online and take a look at a few of Unilever’s international TV commercials. They are brilliant! Simple and heartfelt, they connect with the human spirit. The casting is brilliant. The performances Academy Award-like. And the scripts spare and meaningful. Why can’t US agencies do this type of TV work? Have we forgotten how to connect with consumers? Are we in such a hurry, that we can’t tell a nice selling story. Don’t we have time to really improve our craft. Apparently they have time in some of the emerging countries. Take a look. They are wonderful.
 

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