tweens

You are currently browsing articles tagged tweens.

For Profit Browser.

The online world is all abuzz about priv-ah-see. There’s a new icon that will be appearing on social sites soon that will allow visitors to turn off tracking software, making it harder for advertisers to target users based on behavior.    

Salesforce.com, a business software package growing faster than kudzu in Georgia, is an information gathering tool that lets corporations track their salesforce activity so that if a sales person leaves the company their records, communications and contacts don’t too.

Twitter.com plans to monetize by placing ads or links based on the likes and dislikes of its Tweeters. Instead of Burger King placing ads on Epicureous.com they will soon be able to place them among Twitter followers of Eddy Curry, the New York Knicks center with the penchant for caloric foods.

Research suggests that Teens, Tweens and Millennials aren’t nearly as anal about online privacy as are pundits, but that will change. There is already a cottage industry developing – advertised on radio of all places – whereby people can pay to wipe out their online doings.  We need a quick way to toggle between social and private. I think it should be a browser-based tool.  When I’m shopping, I want help. When I’m surfing, I’d prefer to be left alone.  And I might just pay for that type of browser.  Peace!

Tags: , , , , , , , , , , , ,

One hit, I wonder?

 

48% of kids did not buy a CD last year. iTunes is now the number two music retailer behind WalMart. The times they are a changin’.   
 
I just spend 2 days at Digital Music East in NYC and there were a bunch of people walking around with nervous stomachs. Here’s an example of why: one panel on marketing to teens and tweens comprised 30 and 50 year olds, drawing analogies and making references to Led Zeppelin and terrestrial radio. It was silly. The industry has lost touch, it seems. 
 
Back to digital downloads. The real problem with digital downloads, and I’m sorry for sounding like a broken MP3 on this subject, but it’s just too easy to pay for one song — the so-called good song. Fans can’t get to know bands and create affinity with bands through one song. One song is the short story. The album, the novel. Record companies need to sell full albums not single songs. That’s how you build up a fan base. Single songs sales lead to burn-out and one hit wonders.
 

Tags: , , , , ,