things we remember.

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Things we remember.

 

We remember beauty. 

We remember new. 

We remember rich. 

We remember melody. 

We remember funny. 

We remember nature. 

We remember poetry. 

We remember pain. 

We remember educators. 

We remember warmth. 

We remember charity. 

We remember happy. 

We remember love. 

We remember triumph. 

These are the things we remember. 

These are the things consumers remember.

 

(I post this planning piece once a year, lest I forget.) 

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Too many people, when they think strategy, think boring. Charge more for more. Faster customer care. Become the innovation leader.  Stuff like that. These ideas lack flavor.  If you are lucky enough to have a good creative person at the controls, you may get some good, flavorful work. “Where’s the beef” helped build the Wendy’s brand by celebrating a larger hamburger patty. Not a flavorful strategy, but terrific creative.

Strategy needn’t be without flavor. In fact, great strategies never are. A flavorful strategy can compensate for average creative work. And, more importantly, can stimulate spectacular work (creative and otherwise).

So look at your brand strategy and ask yourself: “Is it piquant?” “Does it make you feel something?  Does it give you pride?”  Or Google “whatstheidea+things we remember.” 

Peace in the Middle East!

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We remember beauty.
 
We remember new.
 
We remember rich.
 
We remember melody.
 
We remember funny.
 
We remember nature.
 
We remember poetry.
 
We remember pain.
 
We remember educators.
 
We remember warmth.
 
We remember charity.
 
We remember happy.
 
We remember love.
 
These are the things we remember.
 
These are the things consumers remember.

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