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God forgive me but I’m going to disagree with Robert Scoble, my technology pundit hero. I do not think Microsoft should be split in two: one side about the enterprise and software, the other consumers and devices.  

Mr. Scoble’s logic, and it seems some Wall Street finaciers agree, suggests the business side is “crushing” it (thanks Techmeme), while the device business growing modestly at 4%. Split the company, they say, and let consumer people handle the devices and business people handle the enterprise. I say bullshit. Together there is way much more to learn. And business and marketing is all about learning. Together there will be tensions that are hurtful, yet hopefully transitional. Brothers and sisters argue but they care about the family. And if the tensions are insurmountable, there is always mother (CEO).

Microsoft has so much cash, so much penetration, and enough smart people that it can continue to innovate and make an occasional misstep.  Como se Kin?  And though Microsoft’s brand diaspora is a problem, it is getting better and is certainly fixable.  Mother?

Microsoft is a living organism. It feeds itself while feeding upon itself, yet it is still better as one. With all deference to Mr. Scoble and the financiers and lawyers, the latter motivated by a pay day, let’s not break apart the machine that is crushing it.

Peace.

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