streaming video

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More and more, technology startups are being purchased by multinationals to help large ships chug into the future. Owners in hot categories like self-driving cars, streaming video and alternative energy are cashing in daily as billion dollar companies purchase their intellectual property. It’s a tech thing. The purchased companies are small, 8-15 people, so prices aren’t crazy high, but the stock agreements make sellers happy.

This makes me think about my company. I am not a tech startup. What I offer, however, is in demand: A way to harness marketing power by strengthening ties and building preference among purchasing consumers.  What I offer is a framework for business winning brand strategy. The secret sauce of the discovery process is “proof.” Ninety five percent of brand strategy firms, I’d venture, have discovery processes similar to mine: Interviews, research (primary and secondary), hierarchy of needs, stuff like that. But none look at proof, as a foundation.

I don’t expect large companies to buy What’s The Idea? Proof, my IP, is not technology. It’s not code. To many it’s ephemera.  Process is hard to value.

Peace.

 

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Size Matters

Can anyone venture a guess as to why television sets are getting bigger? And flatter. And plasmatic (sorry Wendy O).  And surround sounded. Is it because our family rooms are getting bigger and we are sitting farther away from the screens? Is it because boomers are getting older and can’t see and hear as well? Is it because it allows manufacturers to extract larger margins? 
 
Nope. Nope. Nope.
 
It’s because we can now watch Grey’s Anatomy and other TV shows streaming on our computers making “size” and comfort the only real differentiators for TV. Size, I guess, does matter.
 

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