Original thinking and original content is what makes Twitter great. Sadly, the other thing that makes Twitter great is the reposting of that original thinking – a behavior called retweeting. Were I to guess at the number of Post (original content) versus Pastes (reposters of OPS/other people’s stuff) it would probably be 15%-85%.
Twitter has a growth problem, says the business and investment community. I disagree, but I’m not of that community. One suggestion I would make to Jack Dorsey and team is to elevate in importance Posters and Poster behavior. Retweets of OPS is a great viral tool, insuring dispersal of content through the Twitter web but it’s not the center of gravity of Twitter. That lies in originality of the 140 character impulsive share.
I choose whom to follow based upon their Poster/Paster behavior. If their feed it filled with OPS and Retweets, I tend not to add. They are social fidgets (okay, that’s too harsh) and curators.
In my business, where I’m always looking for influencers, opinion leaders and smart observers of brand and marketing insights, I hunt for Posters.
Dial up the Poster amplitude Mr. Dorsey and you may dial up your financials.