Yesterday I watched an interview with Mike Maples, Jr. on Pando. I wasn’t familiar with Mr. Maples but am a big fan of one of his investments Chegg, run by Dan Rosensweig. Talk about content marketing? Pando CEO/Interviewer Sarah Lacy understands content marketing. This is no content factory stuff — filled with blather, key words and juvie likeability — it’s an interview with a person who not only wants to redistribute marketing wealth, he wants to grow the whole pie. Rather than watching The Voice or a cop show tonight, click up this bad boy.
In one segment, Mr.Maples tommy guns why his competitor Sequoia Capital is so great.
“They are killer. Their talent, focus, intensity, their ability to do generational transfer, their aggressiveness, their hustle, intelligence, organizational wisdom and knowledge, and the institutional frameworks that they have…”
This stuff wasn’t from notes. He is crushing big time on Sequoia, but knows exactly what it takes to win. These qualities are success drivers at all companies, not just start-ups. The former traits are personnel/employee related; the latter are company culture and strategy based. Wisdom and knowledge are about learning and sharing – they are not static. Frameworks are about replicable processes and optimized outcomes.
My boil down on branding is about claim and proof. Mr. Maples’ boil down on success is about talent and strategy. Learn from this dude. Peace.