I have a number of branding and marketing memes floating around the web. I’ve built a business upon them. One of my new favorites is “Redistributing marketing wealth through branding.” (Don’t Google it just yet, it needs more traction.)
If you think about what makes a good meme, it’s clearly memorability. And memorability is enhanced by a couple of things. Is it easy to say? Is it easy to remember? Does is borrow from another well-entrenched saying? But if it’s too close to another phrase, a Google search may be diverted to the original, so be careful.
Key words are so 8 years ago. But we still voraciously invest in them. I still do. All the blog platforms require it. My most powerful meme is the company name itself: What’s The Idea? (That’s another good trick.) I publish it every day in my keywords as “Whats The Idea,” sans apostrophe and question mark, and as “Whatstheidea” – my URL. Kinda own it now.
This Meme Trick is something you are not likely to learn in a content marketing book. It’s best learned by actually doing it. By creating. By posting. Not pasting. Google “posters versus pasters.”