self-driving cars

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More and more, technology startups are being purchased by multinationals to help large ships chug into the future. Owners in hot categories like self-driving cars, streaming video and alternative energy are cashing in daily as billion dollar companies purchase their intellectual property. It’s a tech thing. The purchased companies are small, 8-15 people, so prices aren’t crazy high, but the stock agreements make sellers happy.

This makes me think about my company. I am not a tech startup. What I offer, however, is in demand: A way to harness marketing power by strengthening ties and building preference among purchasing consumers.  What I offer is a framework for business winning brand strategy. The secret sauce of the discovery process is “proof.” Ninety five percent of brand strategy firms, I’d venture, have discovery processes similar to mine: Interviews, research (primary and secondary), hierarchy of needs, stuff like that. But none look at proof, as a foundation.

I don’t expect large companies to buy What’s The Idea? Proof, my IP, is not technology. It’s not code. To many it’s ephemera.  Process is hard to value.

Peace.

 

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Automobile accidents in America have reached their highest points since 2008. Why, you might ask?  I suspect it’s because of mobile technology. Texting, downloading, GPS settings, lying to Waze. Even calls from mom.

Mobile technology is here to stays and, sadly, we haven’t had the foresight to legislate it so we don’t run into one another. We need to block hand-operated digital phones used by drivers. But that may not happen. So what’s the next best thing in this age where we will only use technology and phones more? Self-driving cars.  It’s a safe alternative that will allow us to use our phones and other tech. No brainer.

Had it not been for growth of mobile devices, self-driving cars may not have on our radar for a few more years. Perhaps we’d have cured cancer – causing the average life expectancy of Americans to reach 95. And that would have necessitated the need for self-driving cars.  We always need to see the big picture as well as the cause and effect. Just sayin’.

Peace.

 

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POS stand for point of sale. It used to mean in-store displays. Today it covers a lot more. It covers ecommerce and some online advertising — certainly online ads that put a customer one click from purchase.

Not too long ago the vast majority of advertising reached customers while nowhere near shopping. TV and radio hit consumers with ads that molded opinion and attitude for a future purchase.  Then 800 numbers on TV ads allowed custies to dial-up a sale from the couch, as so did shopping networks like QVC. But the real breakthrough in POS was the web, where people actually go to shop. 

POS advertising online and POS advertising in-store are too similar for my taste. The online version should be richer. In-store you can experience the product through touch and feel — through sampling. Online all you have is video. I’m thinking virtual reality will alter this in the next couple of years and I can’t wait.  Buckle the seatbelts of your self-driving cars.

Thoughts? Peace.

 

 

 

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