sears holding company

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“All Spanish all the time” is the business strategy I have recommended to Sears in this blog a number of times. Once again, quarterly earnings are out for the Sears Holding Company (owner of Kmart) showing it is hemorrhaging money. You can’t continue to lose a billion plus a year and stay a viable business (listening Blackberry?).

Think about the country. Think about the state of retailing…with more and more sales conducted online and delivered via the mail and package carriers. Where does this leave Sears? And all retailers, for that matter.  In need of bold moves. All Spanish speaking today, is a first-mover strategy. And frankly a no-brainer. If it doesn’t happen in 2014 it will happen at some point. If not Sears or Kmart, someone. The purchasing power of Spanish speaking Americans is too great. The growth rate of this segment of the pop. too great. 

Sure stores will have to close. But the idea is solid. The market is solid and the move will have unexpected positive impact not only on the expense side of the ledge, but also the growth side…with new opportunities for other services hitting this massive part of the economy.

Edward S. Lampert, CEO, pull that Band Aid off right now. I smell a Fortune (cover) in it for you. Peace.   

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El Sears.


The saying “go big or go home” is easy to use when you’re a consultant, coach or pundit, but it often has negative repercussions.  My “go big” recommendation made to hemorrhaging Sears Holding Company nearly two years ago was to become the nation’s first Spanish language store chain.  Easy for me to say, I’m not trying to keep this huge, venerable one-time national treasure alive.  But this store is taking a pasting. All the new inventory systems, cash registers and ad campaigns in the world aren’t going to turn this brigantine ship around.

Huge brick and mortar stores are buggy whipping. “If we take price off the table and make service our differentiator we should be okay,” say the c-level execs at most of the behemoths.  Well you can’t take price off the table when web commerce can undercut everyone for price…and convenience.

This suggestion is a huge move and a no-brainer.  Look at the demographics. I’m no economist, but becoming the first all-Spanish language (first) national chain, catering to 55M people (projected to be 128M by 2060) is more than viable, especially based when you look at the composition of employees and customers.  With new color palettes, cultural conveniences, food courts, and technology departments in densely populated Spanish/Latin zip codes, business will hockey stick. Roll in K-Mart, rename it El Sears or something, close a number of stores, and you will be profitable, albeit smaller, in a number of quarters. Como se darlings of business press?  Sears Holding Company, can you see beyond the dashboard?  Peace.  

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