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It has been a while since I watched my technology hero Robert Scoble on a video. He disappeared for a while, doing some Augmented Reality work, writing a book and living his “real world” life. Also he somewhat replaced Scobleizer.com with posts to Facebook. Anyway, I received an email from him today promoting a newsletter that will aggregate his last 5 Facebook posts and he is back on the radar. And it couldn’t be a minute too soon. I’ve felt out of tech touch. When you have more Snap stock than Snaps, something is wrong.

Pixie (getpixie.com) is a new AR tool one can load onto an iPhone to scan a room for your shit. Shit to which you’ve affixed a physical tag. If you put an electronic sticker on your keys and fire up the app, you can locate them. Near field I believe.  For peeps of a certain age (me), this will be a fun app, especially when the stickers get smaller.

I just moved to Asheville, NC, having downsized. In other words I got rid of a lot of shit. But I still have a lot of shit. Trend-wise, I think we Americans are reducing our domicile footprints but accumulating more shit. The Pixie is a neat app to help. It’s probably not the killer AR app we will ultimately cultivate but it’s a start. The killer app will likely be in the marketing realm me thinks.

Stay tuned to AR and what it portends.

Peace.

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The Big Data Oy!

mount hood

I worked at a web start-up a few years ago that offered users a free way to build web pages without code. It was called Zude. We had two rounds of funding, about $10M, and were often covered by Tech Crunch, Scobleizer and GigaOm and ReadWrite Web. The business monetization model was tied to advertising. An afterthought really. Let’s face it, in the web world advertising is everyone’s go-to monetization.

There is an important competing force for monetization today in the start-up world and that is marketing data. Marketing data is not served, viewed, or clicked. It is sold. As behavior, demographics and proclivities. For future use.

When What’s App sold to Facebook it probably assumed advertising would be in its future. It marginally may have thought selling data would be in its future. But, now, the time has come.

Advertising is an opt-in thing. Personally data is not. Not really. Data will become more and more of a privacy issue. Millennials say “Go ahead sell my data,” now. But when they season a bit more, they’ll realize privacy is way more important than seeing advertising.

Data vs. advertising is the new battlefield.

If you put all the paper Americans receive in direct mail and catalogs in a pile, for one year, you’d create Mount Hood (I just made that up, please don’t fact check it.) Imagine what spam folders, robo calls, door knockers and TV ads will look like when data really catches on. Oy!

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It’s fun being me sometimes. As a marketingand brand planner, I come up with branding ideas, selling ideas and selling schema. Much of my world revolves around consumers, products and services but having spent a good deal of time in the technology sector, there’s a part of my brain that relishes what’s next, what’s new and what’s possible. Properly harnessed, these things can really help in my marketing life. So I am a student of technology.

 

There are a few tech blogs I read pretty regularly: Scobleizer and TechCrunch are faves — GigaOm and ReadWriteWeb are a couple of other good ones. BBH Labs tweeted a post today by Marshall Fitzpatrick, who writes for ReadWrite, on the subject of Augmented Reality. (Marshall’s an important blogger…you heard it here first.) Check out his post and watch some of the short videos. Augmented Reality is going to augment marketing. In a very big way. Peace!

 

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Techie bloggers have learned “a thing” from old school media. As a reader and avid fan of tech blogs TechCrunch and Scobleizer (Robert Scoble), I’ve noticed with great admiration the recent redesign of their blogs. Easier to read, more pleasing to the eye, they bear an art directors touch. They feel a little more like a well designed print property than a tech property.  And that’s a good thing. 

 

My blog looks like dump, but it will get better. (And don’t even look at my simulcast blog at www.whatstheidea.com , it is laughable.) For me, for now, it’s about the words as I’m sure it was for Messrs. Scoble and Arrington. But these guys are kicking out some serious numbers so it was time for an upgrade.  It’s the way forward in blogging. Peace!

 
PS. Happy birthday Laura.

 

 

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