I was shopping at a Sam’s Club in NC a month ago and speaking with a couple of lovely ladies at the customer service desk. Both had holes in their smiles. (I wondered if they smiled as effortlessly as the rest of the population.) Missing teeth is a cue for poor or no insurance. And Sam’s Club, in my community, appeared to index high for workers with poor dental health. Sweeping statement I know.
I’ve spent weeks and weeks at BJs and Costcos in NY and seeing gap-toothed employees was uncommon. Not unheard of, but very uncommon. It may sounds snooty but I like my food servers and customer care people to have a full mouth of teeth. (Let’s make America great again.)
As a brand guy, I’m thinking employees who exhibit improper dental health in front of customers impacts the brand preference. I’m not going to go too deeply into feelings and associations, e.g., hand washing, personal hygiene, etc. but this employee health oversight must be worth a couple of points of annual revenue. (Read millions of dollars.)
If you don’t care for your employees, why would you care for your customers.
Come on Sam’s Club. Help a worker out.
PS. I do not know for sure that Sam’s Club doesn’t offer dental insurance. I do know, in a research study of one, employees seem to need better dental health.