Not to be outdone by Amazon’s drone delivery announcement on 60 Minutes Sunday Night, Google hit the front page of The New York Times today with a story trotting out Android czar Andy Rubin as head of its new robot division. Not to be confused with Google’s self-driving cars business (Just what we need, more cars.)
And it’s not only a future thing, robots are arriving in schools daily, as my friends at Teq will tell you. The NOA robot is setting kids a-giggle across a number of Long Island schools. And robots are even cleaning windows now. Take that! window washers union of NY. Drones and robots deliver on Larry Page’s vision, “Technology should be deployed wherever possible to free humans from drudgery and repetitive tasks.” Como se breathing?
Have you seen a movie trailer lately? Or prime time TV show? They are 50% fantasy. Dude, I love technology. I also love the future…and that we’re becoming smart enough to know when we’re effing up the planet and gene pool. I love all the “springs” that are blooming…but let’s remember to take time to watch the bears (see headline); those pesky animals rolling around in our urban sprawl dumpsters. Nature is still the best part of humanity. The craft economy or roots economy is part of that and is picking up speed. It will not outpace the robots and drones, but it’s growing.
Good marketers and brand planners see ahead of what’s trending. Peace.