Marketing Musings by Steve Poppe
The trouble with Coke and Pepsi.
By: Steve Poppe on: Oct 9,2009 In: MarketingWhen refresh meant… Coke
By: Steve Poppe on: Jan 27,2009 In: MarketingCarbon Carbon Everywhere.
By: Steve Poppe on: Jan 22,2009 In: MarketingTropicana and the B Team.
By: Steve Poppe on: Jan 8,2009 In: MarketingChange at Yahoo and Pepsi?
By: Steve Poppe on: Nov 18,2008 In: MarketingPepsi and Arnell.
By: Steve Poppe on: Oct 21,2008 In: MarketingAbout this blog
Brought to life, a powerful brand idea sells more, to more, for more, more often.
Campaigns come and go...a powerful brand idea is indelible.
Contact me: Steve@whatstheidea.com
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