Other peoples stuff

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twitterOriginal thinking and original content is what makes Twitter great. Sadly, the other thing that makes Twitter great is the reposting of that original thinking – a behavior called retweeting. Were I to guess at the number of Post (original content) versus Pastes (reposters of OPS/other people’s stuff) it would probably be 15%-85%.

Twitter has a growth problem, says the business and investment community. I disagree, but I’m not of that community. One suggestion I would make to Jack Dorsey and team is to elevate in importance Posters and Poster behavior. Retweets of OPS is a great viral tool, insuring dispersal of content through the Twitter web but it’s not the center of gravity of Twitter. That lies in originality of the 140 character impulsive share.

I choose whom to follow based upon their Poster/Paster behavior. If their feed it filled with OPS and Retweets, I tend not to add. They are social fidgets (okay, that’s too harsh) and curators.

In my business, where I’m always looking for influencers, opinion leaders and smart observers of brand and marketing insights, I hunt for Posters.

Dial up the Poster amplitude Mr. Dorsey and you may dial up your financials.

Peace.

 

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Charlene Li has a great post today about Bing and its product alliance with Facebook — one she feels will help Microsoft cut into Google’s search share.  She is quite right. Bing, number 3 in search, announced it will integrate Facebook’s social graph information (“Likes’) into search results, as an option.  If you use Bing to search a particular topic you will have the ability to check results based upon how your Facebook friends affect those results as determined by their “Likes.”   

This is smart logic on Microsoft’s part…jumping on the bandwagon of the world’s most populous social network.  It’s smart for Facebook, backing up the truck to the Microsoft bank. And it’s good across-the-board logic, allowing search to be viewed based upon the likes of friends, followers and communities.  

When Facebook changed “Fan” to “Like” it struck me as a bit odd, though. Call me paranoid, but I now smell the backroom deal. The timing was about right.

Personally I am not a big “Liker.”  I don’t really click on “Liked” things, yet many do and it has become a popular pastime and app.  As more marketers encourage Facebook users to Like things – and shill for their brands – the behavior will become tired, forced and die down.  As permissions and privacy interests grow Likes will also die down.  Facebook will still be Facebook, finding new ways to grow and monetize, and Bing will have won some serious market share points with this new tactic. That said, Bing will still be innovating OPS (other people’s stuff). Peace!

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