other people’s content

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One of the criteria I use for deciding whether to follow someone on Twitter is the degree to which they post original content. If they tend to repost or point to others’ content I tend to stay away. In other words, I favor Posters over Pasters. For me, Twitter reflects a person, place or thing’s personality. Capturing passions, sentiments, humorous moments, or likes and dislikes in 140 characters, is a wonderful way to experience people.

Done poorly, Twitter is a bunch of people pointing to other people’s stuff. It may be well-meaning but it’s still curation. Any time I look at someone’s feed and see numbers, as in “7 rules for…” or “the 4 best places…,” I know I am in Paster land. Pasters think they are making us smarter. Pasters think they are helping us with our careers. Pasters think we’ll buy their pasta because we’re “friends.” Nuh uh.

Twitter is the fastest way to get to know someone. Bar none. (Great HR people know this.) But not if that someone is pasting other’s content. That’s effluvia. Peace.

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I dig Scott Monty, yet I don’t really know him. Well I know him in a half-duplex sort of way.  I’ve seen him on YouTube.  He came out of the ad business, he’d contributed to Ford’s turnaround – a brand I’ve railed about and at different points lauded, and he has really done stuff — not just talked about stuff.  He got Ford CEO Alan Mulally not only to recognize the power of social, but to fund and personally participate in it.  

Mr. Monty’s first blog post, near as I can tell, was in Sept of 2006. He’s very prolific – running his fingers, if you will.  Mr. Monty posts a lot and shares a lot. His blog also contains what might be a new feature — I’m not sure – called “This Week in Social Media,” which is something a number of media socialist do.  Readers of WhatsTheIdea? know I refer to this as “Pasting.” Pasting other peoples’ links.  Pasters who do so while providing analysis are moving the ball ahead. Much love. Pasters who simply aggregate OPC (other peoples’ content) are moving laterally.  Most Pasters enjoy routing topics with numbers in them, e.g., “7 critical rules”, or “5 habits of…”

Mr. Monty is no Paster, he’s a Poster. He loves original content and has built businesses and his personal brand providing original ideas and content.  We loves us some Posters.  Stay original Mr. Monty. Peace


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