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hain celestial

I was listening to Irwin D. Simon the CEO of Hain Celestial on a webcast yesterday and he mentioned a consumer insight that was both true and funny. Mr. Simon’s company is the largest natural organic food producer in the U.S. Not too long ago, said Simon, people would prefer to eat the bag over the food. Add that to the fact that natural organic products typically cost 15-20% more and you have some serious roadblocks.

Hain Celestial is doing so well these days because it is focusing on taste. For many people, when you say “nature bars” or “grain and oat cookies” the mental response is cotton-mouth. The reason obesity is pandemic in the U.S. is because sugar, salt and fat taste good.  Changing the taste profile of natural food is why Hain Celestial is growing a 3 times the pace of traditional foods. 

Hain Celestial’s product portfolio is growing. Their products are 99% GMO free (Genetically Modified Organisms.)  And though I wouldn’t exactly put them in the craft economy category, they are getting there. BluePrint, their cold pressed juice brand, is definitely a craft product.

Keep an eye on Hain Celstial. The CEO gets consumers, product, and marketing. And that’s a tasty recipe.

Peace.

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There’s a company here on Long Island named Hain Celestial.  Most know it for its line of teas. Today it is a consumer packaged goods company with wonderful focus. The result of wonderful leadership. The company sells many products in the natural and organic spaces. Space that are outperforming traditional food and drink by a full 10%.  Traditional (read not so good for you) food and beverages are growing 1%, while better for you are growing at 11%.

A spin-off of the craft economy is our attention to eating better.  Eating at home more, so as to better control foods that go into our bodies.  Less sodium. Less saturated fats. Less gov’t-subsidized high fructose corn syrup. Less genetically modified foods. It’s a movement, nee a spring.  A healthy food spring. (But God, I do love bacon.)

Hain Celestial is winning and spending and focusing on what a growing portion of the population wants. Better for you foods. As Irwin Simon, CEO of Hain said recently “Eating healthy is not a fad.”  

From a targeting point of view, those buying these products tend to be a little up market; able to afford the higher price point.  And this doesn’t bode well for lower income communities. Nutrition will and should be a building block of the Affordable Care Act. And of education reform.  And what grandmas pass down through the generations. Poor nutrition fuels the high cost of care in America.  

Keep an eye on Hain Celestial products.  This company will be the healthy P&G in a few years. Bank it. Peace.  

 

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