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When is a newspaper article finished?  Well, maybe never.  I’m was reading today about Apple’s new educational releases, e.g., iBooks 2, iBooks Author, iTunes U, in The NY Times paper paper and wanted to save the article to my OneNote document.  (Not many people know about Microsoft OneNote — but should.)  Anyway, in order to save the article I went to the NYTimes.com and while lighting up the URL noticed the article, first published at 10 A.M., had been updated at  9:02 last night.  Now that update may have made the paper paper but it may not. So why read the paper paper which may have old, perhaps, less than accurate news? The reason is the form factor.

When the accuracy of the content in news reporting out-weights the form factor (user interface, e.g. paper vs. screen, vs. Siri) the war will really be over.   

But back to the first question. When is a newspaper article finished?  Will publishers be interested in changing stories in a year because they know it to have inaccurate info?  Will it be legal to do so? If it’s on the web and accessible, shouldn’t it be the truth?  Now there are some more things to nosh on.  Peace!

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Back in the day, most great writers went to work at a newspaper, magazine or ad agencies if they didn’t write books. This is still pretty much the case but today they have a new outlet for their craft the “blog.” 

Blogs can be an entrée to jobs at print properties and ad agencies but they can also be an exit.  The latter route – the exit – is growing and will continue to grow.  Take A.O. Scott, the film reviewer for the New York Times. Mr. Scott is a wonderful writer and movie critic.  Many believe his words and spend their hard-earned based upon his reviews.  But he is one lone voice in the ink and digits that is The New York Times.  A.O. Scott’s content is of value…he is an important brand.  Were he to focus his craft on his own blog he could make some serious (cash). Today, Mr. Scott can choose to become a personal publishing brand and do things he couldn’t think of doing while at the NYT. (Not saying he will, it’s just an example.) 

Today, a percent of great writers with mass appeal are getting out of the journalism business and get into the blogging business.  In the blogosphere there will be lots of dreck… but there will also be a great deal of commercial successes. Blogging is a powerful, powerful medium (my blog aside, hee hee.)  Peace!

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In one of the world’s largest cities, in on of the world’s greatest newspapers, there is a serious recession going on. A recession of content. On Sunday February 24th and today, February 25th , the New York Times Metro section contained 8 pages. That’s 2 broadsheet folios. What’s up with that? Does the Times not have enough metro reporters to write stories? We certainly have enough people, neighborhoods and stories to generate many more pages. Are New Yorker’s looking to the Daily News and NY Post for their local news? Is ad revenue so far down that the Times can’t fill up 12 pages in the one section devoted to the New York area? 

 
Also, when I was a kid in the business, the most prime real estate in the Times was the back cover. One day late last week not one section of the NY Times had a back cover ad. Those babies sold at an extra 20-25% premium over regular full pages. No one was buying. 
 
Lovers of the New York Times beware. 
 

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