Michael Jordan

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The Brand of Zion.

So it looks like the best player in college basketball this year may well be a young man named Zion Williamson.  Want to know why I say that?  Because he is more talented than his peers and I can remember his name. And you name can’t be remember, you are lost.  If Zion’s name was Bobby, it would take some time to establish himself.  If Lebron’s name was Lewis, it would also have taken more time to develop his brand. Beyond being blessed with wonder balling talent these two gents have great names.

Now you can make a case that Michael Jordan didn’t have a Magic name. And that would be accurate.  He was another freak. But MJ was no overnight success, Not like Zion. In today’s social media world the path to greatness is enhanced by good game, a unique name, and a memorable name. Bol Bol is unique and memorable, for instance. Game? Not yet.

Go to YouTube and type the letter “Z.” Not much happens.  Now add an “I.” Bam! Number two in the results.  This is a kid who has now played in only one college basketball game.

Zion Williamson. A legend in the making. Naming is not an underrated component of branding.

Peace|

 

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Do you have a favorite sneaker brand?  What is it and why. 

I love Converse Chuck Taylor All-Stars, though I have to look to see how you spell Taylor. Black, high tops.  I like the style, the weight, the cost and for me they are a roots product.  As for my basketball sneakers, frankly Scarlett I don’t give a damn.  Probably more often than not I buy Nike, but that is more a function of what’s at the store.  I want to pay $50-100, I want them to last and not smell after a few months (good luck with that) but my allegiances are not strong.

I watch a lot of sports.  You’d think the advertising would have made an impression on me.  I recognize the Michal Jordan logo and like Michael Jordan. That said, I  have no interest in buying his shoes over any other.  That’s like 50 billion dollars of advertising later.  Why am I not a Nike or Jordan fan?  You tell me.  I suppose it is because they have not built anything meaningful in to the design, and patented it, that I care to invest in.  They have a great creative shop in Wieden+Kennedy. The ad craft is wonderful (I still love Mars Blackman) however there is nothing as a consumer I can tell you from a product standpoint that differentiates the sneaker beside the logo. (Not like nfinity with its “designed for women” cheerleading sneaker, for instance.)

Do you have a favorite sneaker?  If so, please tell me why. Peace!

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