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Worldwide Inventory

January 5, 2010 in Digital Marketing, Featured Articles, Marketing | 0 Comments

barcode

Google built a business, quite well I might add, on perfecting search and search usability. They funded the business with advertising.  The brand play was not to be the world’s greatest advertising platform (something Yahoo and AOL didn’t understand), it was all about search. 

Back in the day (last week, hee hee) Google search was all about the Web.  Finding things digital.  This week, it’s about seeing and searching for digital things in the physical world.  So mobile apps and navigation are the rage. Google hasn’t led the way here, Apple has, but Google wasn’t first in search either.

What’s next?

What’s next is search for physical things in the physical world. Call it worldwide inventory. What is worldwide inventory and how will it work?  Not sure, but this cantaloupe sized brain of mine says it may have to do with barcodes.  Now you can’t put a bar code on an $11,000 hip replacement in Mexico (You can’t?) but you can put one on a $12.00 case of Honest Tea with torn labels. The ability for mankind to find real things, in proximity, with their smart phones is what Google will be doing over the next decade. And that hip replacement or $6,000 valve bypass in China will be something worth searching  for. Stay with search Google — it will soon be atop Maslow’s Hierarchy of needs.

Worldwide Inventory may sound like a Pearl Jam song but it’s an Eric Schmidt song.  Peace!

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The Future. G.E. G.M. Healthcare.

December 16, 2009 in Marketing | 0 Comments

No dopes G.E.  Jeffrey R. Immelt announced to shareholders Tuesday his strategy to focus on two business sectors: healthcare and energy. By divesting of NBC Entertainment and paring back G.E. Capital, he’s amassing a war chest of $26B for 2010 (I love saying twenty ten) so that G.E. can put some serious Benjamins against Energy 2.0. 

Had Mr. Immelt done this 20 months ago, G.E. would have been in a much better place today but shareholders would have balked and he may have been ousted.  Even if you can see the future, it’s still the future.  The American car industry needed to make a bold move – focusing on more energy efficient gasless cars – 4 years ago but didn’t have the nerve. You just know there were nerds and young engineer types (without vesting) walking the halls of corporate car companies pleading for carbon neutral, low energy cars back then. But the car guys didn’t want to be first to push the plug.  So now we have to wait for the Chevy Volt and when it does arrive, it won’t be available in great numbers. (Mistake.)

The future isn’t going anywhere.  It can be predicted.  Humans and human behavior, short of a mutation or two, are pretty easy to understand. Maslow was right.  What’s holding up healthcare reform right now is capitalism, a touch of greed, and the inability to see the future. It will get done, but there will be bandages along the way.

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