Key words

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I have a number of branding and marketing memes floating around the web. I’ve built a business upon them.  One of my new favorites is “Redistributing marketing wealth through branding.” (Don’t Google it just yet, it needs more traction.) 

If you think about what makes a good meme, it’s clearly memorability. And memorability is enhanced by a couple of things. Is it easy to say? Is it easy to remember? Does is borrow from another well-entrenched saying? But if it’s too close to another phrase, a Google search may be diverted to the original, so be careful.

Key words are so 8 years ago.  But we still voraciously invest in them. I still do.  All the blog platforms require it.  My most powerful meme is the company name itself: What’s The Idea? (That’s another good trick.) I publish it every day in my keywords as “Whats The Idea,” sans apostrophe and question mark, and as “Whatstheidea” – my URL.  Kinda own it now.

This Meme Trick is something you are not likely to learn in a content marketing book.  It’s best learned by actually doing it. By creating.  By posting. Not pasting. Google “posters versus pasters.”

Peace.

 

 

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Whoever invented the term “keywords” probably worked at Yahoo! in its heyday. Today keywords drive the monstrous SEO/SEM business but are getting out of hand when it comes to bidding wars in the Google-verse.

One of the things I’ve been focusing on with search for my brand consultancy is the “key phrase.”  The memeable phrase.  (FYI, a unique name such as whatstheidea, is a great brand start.) As a daily blogger and original content creator (Google “Posters versus Pasters”), I know that owning key phrases on Google and pointing them to my site is a great long-term traffic builder. Yes, it may take a while. Yes, I could speed it up with a black hat cowgirl at the controls. But I much prefer the slow, steady build. It feels cleaner. 

Key words are easy but lazy. Key phrases are rich, targeted and ownable. Think phrases!

Peace.

                                

 

 

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