Name: New Cadillac Spots
Uploaded: 2017-02-27T09:33:45+00:00
Channel: Steve Poppe
Description: I wrote Friday about the new Cadillac campaign, sight seen. My qualm was actually with the quote by Publicis’ CEO who intimated image, not car sales, was the point of the work. I get image. It’s an important got-to-have, but it’s not the primary reason for advertising. Image and an on-brand strategy message are imperatives.

Advertising

New Cadillac Spots

Steve Poppe - February 27, 2017

Brand Planning

Image Goals and Brand Plans.

Steve Poppe - August 31, 2011

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Tag: image advertising

New Cadillac Spots

Image Goals and Brand Plans.