Yesterday I wrote about using memes to drive website traffic and brand interest. Today I’ll build on that with a little search tip.
When I first started What’s The Idea? and blogging about branding, I realized it would be smart to tag my blogs with key content points but also with “Whats the idea” and “whatstheidea,” the actual URL In a meeting with Faris Yakob, a marketing pal, I mentioned my approach, explaining this activity allowed me to tell people to Google “whatstheidea+ a brand or marketing topic” and it will likely lead them right to my website. Faris said I was “indexing” content to my website using Google’s search engine. Leave it to Faris to find the right words. Love Faris.
By always posting with my brand name — it helps that I have over 2.100 blog posts — it has created breadcrumbs to my site all across the web…wherever Google goes.
Every brand must use this slippery slope to their site. And every brand must post.