CBS is a content company. Most think of it as a TV channel…with a bit of an integration problem across the country. Different call letters, different channel numbers, not where it’s supposed to be on the dial when you move from city to city. (See? Platform integration has always been around, it’s not just an issue for the TechCrunch crowd.) CBS has always been dinged for catering to the older market. Well, in today’s media world the older market watches TV. Lots of it. And CBS’s quarterly numbers are quite strong, especially for local sales. CBS owns C|Net and ZDNet, which along with other web properties, is helping the company diversify and learn about new targets, markets and categories. CBS has radio, outdoor, book publishing, and other web properties in addition to cable and broadcast, which positions it nicely as all media moves towards the middle. At its very core, CBS is a content play.
And in a new media world where everyone’s a publisher therefore no one’s a publish, CBS continues to crank out content people want to watch, hear, and read. This content strategy is also the strategy of AOL and Yahoo!. Oddly, they are all competitors. I know AOL and Time Warner didn’t make it, but that was then. WABC (Disney) and WNBC (Comcast) have too much baggage. Fox has the stomach for it (read MySpace), so I predict Yahoo!, or less likely AOL, will be purchased by Mr. Murdoch and FOX. This would be the year to do it, too. Peace!