Fossil fuel

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Yesterday was Blog Action Day and the topic this year is food; another important  topic we all too often take for granted. As we do with air and water.

At the end of this month theplanet’s population will top 7 billion. Most of the growth is coming from countries and areas that are underfed, undernourished and under-watered. These areas don’t seen to have fertility problems. Is it possible that making the body work harder to sustain itself is better for the planet than eating French fries, salted snacks and high-calorie things that come wrapped in paper and Styrofoam?

I am an evolutionist who believes there is a very direct correlation between the man, earth and bio-chemistry.  You grow what you sow, so to speak. 

For too long we’ve been a car and fossil fuel country. It has to stop.  Sadly, even the smartest venture capital companies (Google whatstheidea+kleiner perkins) that have taken a stand and opted to jump start green tech have returned to focusing on social media start-ups.  Carlota Perez, a big picture genius, interviewed by Fred Wilson last week said our future is not in technology but in sustainability. She is right.

But food, how do we fix food?  And what will be the incentive.  How do we eat better. Eat less. Eat things that don’t enable diseases?  President Obama knows fixing these two things is the answer, but like Kleiner Perkins he knows it’s a steep uphill effort.  And long term.

According to Chipotle each week 330 farmers leave their land. Farming is a noble business. Farmers tend to get the whole eat well thing.  We can find a way to combine a healthy eating lifestyle and the reduction of fossil fuel (burning) consumption.  That is the mission. That is the future. That will fix much. Peace! 

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Here’s a marketing challenge:  How do we get the smartest of the smart thinking about renewable energy sources? Michelle Obama has us focused on childhood obesity and is doing a good job. The rest of the government is focused on war and debt and the crisis of financial confidence.  For good measure you can throw in a little healthcare. Sellers of consumer and business goods are “all up” in the digital world trying to leverage Facebook, Twitter and mobile geo services.  Kids are still loving sex, fun and music.

So who is looking out for the planet?  Who is focusing on the fact that we’re literally draining and burning the core of the earth — denuding it of fossil
fuels.  Where’s the water coming from in 5 thousand years?

Pop Quiz.  Name one person in the U.S. that cares the most about the planet? Al Gore is probably the answer. Sad.  Much sad. (God bless him, by the way, but he needs some help.)

Here’s what we need: A VC firm with eyes on the planet prize. Might it be Fred Wilson? John Doerr? Paul Oliver?  Who?  Until that hero emerges, and until the pages of the Wall Street Journal, FT and New York Times start writing about him/her with the alacrity that they use to cover digital tech, we’re screwed. As Thomas Friedman says oil is a destabilizer.  Who is going to step up?  Who dat? Peace!

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