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I Googled “whatstheidea+google trivestiture” to see when I predicted Google would be split into 3 companies. Seems it was February 2010. According to yesterday’s news, “right pew wrong church.” Google is being reorganized — deconstructed into parts ,actually — but it won’t be at the hands of the gub-ment. It’s Google itself that will separate the company.

Alphabet will be launched as a brand new holding company. Google will continue on with search, YouTube, Android and apps (and Chrome?), all reporting to Alphabet. And smaller unique businesses such as Nest, Fiber, Google Ventures and Google X will stand alone – also reporting to Alphabet.

So divestiture is happening, just not as I predicted it. My trivestiture thought was all about monopoly breaking. This move is about business and accountability.

It doesn’t mean Google still can’t be broken apart, it just makes it a little less likely.

Nice move Messrs. Brin and Page.

I was wrong. Happy to admit it. Tear a stripe of my uniform. And ahead we shall march.

Peace.

 

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