Reading today how Chrysler sales are soaring I smiled. Knowing Chrysler merged with Fiat to introduce much needed European design into its cars I was scratching my head thinking about the Fiat 500. I loved the merger because I knew the cars would get smaller and cooler, but the 500 was such a putz of a design that I’ve been addled. (And pretending J-Lo would actually drive one was a real slap.)
Then I wondered if it was possible that the Fiat 500 was launched in America as a lost-loser, just to get us to pay attention to “small” and to care about “design?” Even if it was to say this is design I don’t. Think about it. I am passionately against the Fiat 500 design, but at least I’m passionate; unlike with many GM builds over the last decades.
Fiat may have used this to get our attention while it gets ready to kill with something really cool. Dodge has designed some great things. Chrysler is sweetening some designs. And Jeep has refreshed. But I’m waiting on Fiat to launch something very Italian – and it’s going to be great. Fun, fun. Peace!