Facebook’s monetization model is a lot like TV’s, but without the professional content. It is a content sharing platform the lion’s share of which is consumer-generated — friends sharing with friends and acquaintances. It’s not professionally created and that’s the allure. Like TV, Facebook makes money selling ads, interspersed with the content.
When Facebook was young we had no other way to keep in touch with lots of far-flung friends; today we have many ways, lots of apps. And let’s face it, the content on Facebook is not that great. Add to the equation the fact that marketers are spamming us on Facebook and the pool becomes even more brackish.
Facebook encourages marketers to be more meaningful and stimulating with their content while it continues to fine-tune the algorithm and targeting hoping to create greater ad investment returns. It is not going to delay the wear out factor and Facebook knows it. They will have to amp up the quality of content so look for them to start investing in original content creation. It won’t be like Amazon or Netflix originals…it will be more interactive and communal. But it’s coming.
I wouldn’t be surprised if its sole sponsored to begin with. Stay tuned. Peace.