My friend, Roy Elvove is EVP Worldwide Communications at arguably the best ad agency in the world, BBDO. But to meet “Doc,” as his wife and friends call him, you’d never know he holds such a lofty job. He has worked at BBDO since 1999 and never, ever taken the spotlight off of BBDO, it’s executives, achievements or clients. The thousands and thousands of comms and news items he’s facilitated are never about him. I’ve followed the careers of many agency communications officers — their names (as spokespeople) are almost always in the pieces. Not Roy. You can barely find his name in the company directory.
Google him. All you’ll get is a LinkedIn profile, maybe some alma mater or special cause stuff.
Like a good baseball umpire (sorry about the tired metaphor, Doc wouldn’t stand for it), his presence is most felt by not being present. Focus the news on the news. No byline needed. That’s Roy.
I hope he writes a book someday and finally shares half of what he’s seen. But it will never happen. He doesn’t think that way. Brand first. Brand only.